(Optionally) Multi-Lingual (the templates allow you to pre-design the same message in multiple languages to connect with users in different countries)īefore the release of the API solution, you could only send up to 256 messages at once to a designated group or broadcast list.
Personalized Through Variables (template messages, although automated, allow for a level of personalization using simple variables).Subject to User Opt-In (although there is no limit to the number of HSM you can send at once, you can only send them to users who previously agreed to be contacted).Subject to Approval (before they go live, the templates need to be submitted to and pre-approved by WhatsApp).Highly Structured (the name doesn’t lie, they have to comply with very strict structure guidelines).Proactive & Reusable (common notifications business may want to sent to users automatically).There are 5 key things you need to know about HSM. They are the only way WhatsApp is monetizing the API service. HSMs are the famous WhatsApp message templates you have been hearing so much about.
